Reviewed · TIMES SQUARE & MIDTOWN TOURS
NYC: Magic Show for All Ages – Broadway Magic Hour (Times Square)
Broadway Magic Hour turns a small comedy-club stage near Times Square into a playground of magic, mind reading, and comedy. Jim Vines and Carl Mercurio keep the action moving, and the audience is not just watching from the dark. Children and adults may be called into the show, making the room feel lively and personal.
I like the easy Times Square location, which lets you fit the show between sightseeing stops. I also like the weekend afternoon timing and the reasonable $25 price, especially for a family looking for a warm indoor break.
The main drawback is the small venue and first-come seating. Arrive early if you want a front-row spot, since the best seats may go to the early birds. The show itself lasts about an hour, but you should allow roughly 90 minutes for the full experience and possible photos afterward.
In This Review
- Key points to know before you book
- A family magic show in the middle of Times Square
- What happens during the one-hour performance
- The small Broadway Comedy Club setting
- Why the 2:00 pm start fits a New York day
- A practical choice when children need a break
- Is $25 a good value?
- What to know about food and the venue
- Accessibility and getting there
- Who will get the most from Broadway Magic Hour?
- Booking and cancellation details
- Should you book Broadway Magic Hour?
- FAQ
- Where does Broadway Magic Hour take place?
- What time does the show start?
- How long does Broadway Magic Hour last?
- Who performs in the show?
- What type of entertainment is included?
- Is the show suitable for children?
- Is seating assigned?
- Is food included with admission?
- Is the venue accessible?
- Can I cancel for a refund?
Key points to know before you book

- Jim Vines and Carl Mercurio lead the show: Expect magic, mind reading, comedy, grand illusions, and audience participation.
- The audience becomes part of the act: Children and adults may be invited into the performance, so this is more interactive than a standard stage show.
- The Broadway Comedy Club is near Times Square: You can pair the performance with central Manhattan sightseeing.
- Weekend afternoons work well for families: The 2:00 pm start gives you an indoor activity during the middle of the day.
- Arrive early for better seating: Seating is first come, first served in the small venue.
- The $25 admission covers the show: Food and drinks cost extra, with a kid-friendly menu and adult beverages available.
A family magic show in the middle of Times Square

Broadway Magic Hour is built for a broad age range, from children around age six through adults. That matters in New York, where family members often want different things from the day. One person may want theater, another may want comedy, and a child may simply want to see something surprising. This show aims at all three.
The performance combines traditional magic with mind reading, comic bits, larger illusions, and direct participation. You are not signing up for a quiet lecture about how tricks work. The point is the reaction in the room, especially when someone from the audience becomes part of the action.
Jim Vines and Carl Mercurio are the featured magicians. Their two-person format gives the show room for different styles and changes of pace. One moment may focus on a trick, while the next brings in a comic exchange or an audience member.
The strongest reason to choose this experience is the interaction. A child who is selected for a trick is likely to remember that part of New York long after forgetting another photo stop. Adults get something from it too, since the comedy and mind reading are not aimed only at children.
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What happens during the one-hour performance
The main show lasts about one hour. It takes place at the Broadway Comedy Club, a useful setting for this kind of entertainment because the room is smaller and more intimate than a large Broadway theater.
You can expect the performance to move through several forms of entertainment rather than stay with one trick for the entire hour. The format includes magic, mind reading, comedy, grand illusions, and audience participation. That mix helps keep younger children interested while giving adults more than a simple children’s show.
Audience involvement is a central part of the format. You may watch people from the room take part in a routine, and children can enjoy seeing someone close to their own age become part of the action. The show description makes clear that the audience is treated as the real focus, not as a passive crowd.
That also means the experience can feel less predictable than a standard theater performance. If you prefer to sit quietly and avoid attention, you may want to choose a seat farther from the front. If your family likes being involved, sitting closer may make the show more exciting.
After the performance, you can allow a few extra minutes to meet the performers and take photos if you wish. This is not part of the one-hour stage time, so plan for a little added time if you want that personal finish.
The small Broadway Comedy Club setting

A small room changes how a magic show feels. You are closer to the action, and a performer can address the audience more directly. That works particularly well for comedy and mind reading, where facial reactions and quick responses help create the mood.
The tradeoff is that the room has limited seating. Seating is based on who arrives first, so you should not treat the 2:00 pm start as the time to walk through the door. Arriving early gives you a better chance at a front-row seat or another place your family prefers.
Front-row seating can be a plus if your children want to see every detail and take part. It can also mean more attention from the performers. For a child who wants to be included, that is a treat. For someone shy about appearing onstage, a middle or rear seat may feel more comfortable.
The available details do not give a precise seating chart or room capacity, so I would avoid promising a particular view. The practical point is simple: this is a small comedy-club production, and early arrival matters more than it would at a large theater with assigned seats.
Why the 2:00 pm start fits a New York day

The show begins at 2:00 pm on weekend afternoons. That timing is handy for families because it fills the middle of the day, when everyone may need a break from walking around Manhattan.
You can schedule sightseeing in Times Square before the show, then head inside for a warm, seated activity. You can also use it as a pause before an evening meal or another performance. Since the show is near Times Square, you do not need to give up a full day to reach it.
This is especially useful in winter or on a rainy day. New York sightseeing can become tiring when sidewalks are wet or the temperature drops. A family-friendly show gives you shelter without asking children to sit through a serious drama.
The timing may be less useful if your main plans are elsewhere in the city or if you have a tight schedule of timed attractions. The show lasts about an hour, and you may want extra minutes afterward for photos. Add the time needed to reach the theater and settle into the room before making another booking.
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A practical choice when children need a break

New York has plenty of family attractions, but many require standing in lines, walking long distances, or following a fixed route. Broadway Magic Hour offers a different kind of energy. You sit down, watch a live performance, and still get the excitement of an event that changes from moment to moment.
The audience participation is the best feature for children who like to be involved. A child does not need to understand a long story or know anything about theater before arriving. The basic appeal is immediate: something impossible seems to happen, and the room reacts together.
Adults should not think of this as entertainment only for young children. The show includes comedy and mind reading, and its intended age range reaches from six to 106. That broad target makes it a sensible choice for a mixed-age family group.
Still, age and personality matter. A very young child may not follow every part of a one-hour show, and a child who dislikes surprises or public attention may prefer to watch from a less prominent seat. The available information identifies ages six and up as the intended range, so I would use that as your guide.
Is $25 a good value?

Admission costs $25 per person, and general admission to the show is included. For a family of four, that means $100 before food or drinks. In New York terms, that is a moderate price for live entertainment in central Manhattan, though it is not a free or low-cost activity.
The value comes from the combination of location, length, and format. You get about an hour of live magic and comedy near Times Square, with the chance for audience participation and optional photos with the performers afterward. You are paying for an organized theatrical experience rather than a self-guided attraction.
It is a particularly fair price if you want something that works for both adults and children. A family can share one activity instead of splitting up or paying separate admission for several attractions. The indoor setting also adds value on a bad-weather day, when your other plans may be less pleasant.
Food and drinks are not included. The Broadway Comedy Club offers a kid-friendly menu and adult beverages for purchase, so you can buy something inside if needed. I would treat that as a convenience rather than part of the ticket value.
The price may feel less attractive if your child is unlikely to sit through an hour or if your group strongly prefers outdoor sightseeing. In that case, the show is only a good deal if you value live entertainment and a central location.
What to know about food and the venue

The Broadway Comedy Club has food for children and adult beverages available for purchase. That gives families an option to eat or order a drink at the venue, but snacks are not part of the admission price.
Because the show starts at 2:00 pm, you can decide how to handle lunch. You might eat before arriving, or use the venue menu if you prefer not to add another stop. The available details do not specify the menu, prices, or service timing, so I would not plan a tight meal schedule around it.
If you are visiting with children, the kid-friendly food option can make the afternoon easier. You do not have to find a separate restaurant immediately before the performance. Adults also have a beverage choice, which suits a mixed family group better than a venue designed only for children.
Accessibility and getting there

The Broadway Comedy Club is near public transportation, so it fits well with a day in central Manhattan. The experience provides mobile tickets, which means you can keep admission details on your phone rather than carry a printed ticket.
The venue has elevator access and ADA-compliant bathrooms. Service animals are allowed, and most people can participate. These details make the show more practical for families and mixed-age groups, though you should still consider your own access needs when planning the route and seating.
The meeting information gives a 2:00 pm start but does not provide a detailed street meeting procedure in the supplied details. Check your booking confirmation for the exact venue information before setting out, and leave enough time to find the theater and get seated.
Who will get the most from Broadway Magic Hour?
I would recommend this show most strongly to:
- Families with children ages six and up
- Adults looking for light entertainment that is not only for kids
- Groups spending the day around Times Square
- Anyone needing an indoor plan during winter or rain
- People who enjoy audience participation and comic stage shows
- Visitors who want a one-hour activity rather than a full evening commitment
It is less suited to someone who wants a major Broadway musical, a formal theatrical production, or guaranteed assigned seating. This is a compact magic and comedy show in a comedy-club setting, not a large-scale musical with elaborate scenery.
Your child’s personality should also guide the choice. The interaction is a major strength, but it can feel like pressure if your child does not want to be noticed. Sitting farther back may help, but audience participation remains part of the show’s design.
Booking and cancellation details
The experience is commonly booked about 25 days in advance, which suggests that planning ahead is sensible, especially if you need a particular weekend afternoon. You receive confirmation at the time of booking, and the ticket is mobile.
Free cancellation is available up to 24 hours before the local start time for a full refund. Changes or cancellations made less than 24 hours before the start are not accepted for a refund. That policy gives you some flexibility while still making a last-minute change costly.
Should you book Broadway Magic Hour?
Book it if you want a reasonably priced, family-friendly indoor show in the Times Square area, especially for a winter or rainy afternoon. The mix of magic, mind reading, comedy, and participation gives children something to do while adults still get a proper live performance.
Arrive early because seating is first come, first served. Pick it when your group enjoys a little audience involvement, and allow more than the one-hour stage time if you want photos afterward.
Skip it if you need assigned seats, dislike being part of a performance, or are looking for a full-scale Broadway production. For the right family, though, Broadway Magic Hour offers an easy, memorable break in the middle of a busy New York day.
FAQ
Where does Broadway Magic Hour take place?
The show takes place at the Broadway Comedy Club near Times Square in Manhattan, New York City.
What time does the show start?
The listed start time is 2:00 pm.
How long does Broadway Magic Hour last?
The performance lasts about one hour. You should allow roughly 90 minutes overall, especially if you want to meet the performers and take photos afterward.
Who performs in the show?
The featured magicians are Jim Vines and Carl Mercurio.
What type of entertainment is included?
The show includes magic, mind reading, comedy, grand illusions, and audience participation.
Is the show suitable for children?
Yes. The experience is family-friendly and intended for ages six through adults.
Is seating assigned?
No. Seating is first come, first served, so arriving early gives you a better chance of getting a preferred seat, including a front-row place.
Is food included with admission?
No. Snacks are not included. The Broadway Comedy Club offers a kid-friendly menu and adult beverages for purchase.
Is the venue accessible?
The venue has elevator access and ADA-compliant bathrooms. Service animals are allowed, and most people can participate.
Can I cancel for a refund?
Yes. You can cancel at least 24 hours before the experience start time for a full refund. Cancellations or changes made less than 24 hours before the start time are not accepted for a refund.
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